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AI Innovative Design Bachelor Program

Embrace the creative world of artificial intelligence. Combining AI technology with visual design, we cultivate professionals with interdisciplinary innovation capabilities.

AI-Assisted Design
Digital Media Creation
Cross-Platform Integration

Latest News

Introduction Section

Program Overview

Use AI digital technologies to support diverse visual expressions in digital media, greatly improving creative efficiency, optimizing design workflows, and enabling innovative forms of expression.

Innovative Thinking

Develop innovative thinking and problem-solving skills while building diverse digital media visual creation capabilities.

AI Technology Applications

Master AI-assisted design technologies and tools, and develop cross-platform digital content integration skills.

Business Applications

Build practical capabilities in commercial visual design and marketing, connecting theory with real-world applications.

Diverse Visual Expression

2D/3D Animation

Digital Comics

Static/Dynamic Visual Content

Game Experiences

AR/VR Interaction

Development Directions

Four Development Directions

A comprehensive guide to digital media development in the AI era

Direction 1
1

AI-Assisted Digital Content Creation

Make creation faster, more efficient, and more creative.

AI Image Generation

MidJourney, Leonardo.AI, and Stable Diffusion rapidly generate characters, scenes, and visual designs.

AI Animation Production

Runway, DeepMotion, and AnimateDiff automatically generate skeletal motion and in-between animation.

AI Voice and Dubbing

ElevenLabs voice synthesis and automated dubbing/subtitles enhance audiovisual communication.

<img src="../images/ai2.jpg" alt="AI Content Creation" class="w-full h-auto rounded-2xl shadow-2xl">
Direction 2
2

Digital Media Interaction Design

AI makes interaction more immersive and creative.

AI Game Design

Automatically generate characters, assets, and scenes to reduce production costs; AI-generated levels increase gameplay variety.

AR/VR Experiences

AI-driven virtual NPCs, 3D model generation, motion tracking, and speech recognition create immersive interactions.

Applications

Virtual exhibitions, brand experiences, immersive games, and more.

<img src="../images/ai3.jpg" alt="Interactive Design" class="w-full h-auto rounded-2xl shadow-2xl">
Direction 3
3

Digital Branding & Commercial Visual Applications

Use AI to strengthen brand competitiveness and visual impact.

Brand Design & Marketing

AI supports logo creation, marketing materials, and intelligent copy generation to improve brand consistency and strategy.

Advertising & E-Commerce Design

AI automatically optimizes product images, generates multi-style advertisements, and dynamically adapts content to customer behavior.

Intelligent UX/UI

AI analyzes user behavior and dynamically optimizes interface design for intelligent websites and applications.

品牌視覺
Direction 4
4

Emerging Digital Media Visual Creation

AI leads new visual experiences in art, entertainment, education, and marketing.

AI Virtual Exhibitions

Plan immersive art exhibitions, brand exhibitions, and digital museums with personalized tour recommendations.

AI 3D Glasses-Free Animation

Enhance 3D modeling, animation, and interactive experiences for advertising, exhibitions, education, and the metaverse.

AI Holographic Projection

Combine voice, gesture, and eye-tracking technologies to create virtual concerts, exhibitions, and immersive learning.

新興媒體
Curriculum Section

Curriculum

A complete 128-credit curriculum designed to cultivate digital design professionals for the AI era.

Students Entering in Academic Year 2026–2027 — Four-Year Program

Students Entering in Academic Year 2026–2027 — Minor / Double Major

Credit Structure

Graduation Credit Requirements (128 Credits Total)

30

University Required

18

College Required

38

Program Required

30

College/Program Electives

12

Free Electives

Required Courses

College / Program Required Courses

First Year

Fall Semester
  • Color Theory 3 Credits
  • Principles and Applications of Generative AI 3 Credits
  • Introduction to AI Design 3 Credits
  • AI Commercial Visual Design 3 Credits
Spring Semester
  • Materials & Composition 3 Credits
  • Computer Graphics 3 Credits
  • Social Media Management 3 Credits
  • AI UI/UX Design 3 Credits

Second–Fourth Years

Second Year
  • Design Thinking 3 Credits
  • AI E-Commerce Marketing Planning 3 Credits
  • AI E-Commerce Communication 3 Credits
  • Interdisciplinary Design Project 3 Credits
  • AI Video & Music Editing 3 Credits
  • AI Special Effects Production 3 Credits
Third–Fourth Years
  • Capstone Projects I, II & III and Exhibition 11 Credits Total
  • AI Interdisciplinary Integrated Marketing 3 Credits
Elective Courses

Four Elective Categories

Social Media & New Media

Focused on social-platform content creation and interaction design

  • Short-Form Video Production
  • AI Virtual Assistant
  • AI Copywriting & Scriptwriting
  • AI Virtual Hosts & Digital Humans
  • 2D/3D Advertising Animation
  • Interactive Advertising Design

Innovative Commercial Visual Design

Focused on commercial advertising and marketing design applications

  • AI Image & Product Design
  • AI Spatial Composition Design
  • Animation & Comics Merchandise Design
  • Sustainable Materials & Circular Design
  • AI-Assisted Web Development
  • AI Interactive E-Books & Business Applications

Emerging Digital Media Visual Design

Explore the latest digital media technology applications

  • AI Game Development
  • Innovative Applications of Deep Learning in Visual Design
  • AI Data Visualization
  • AI Virtual Exhibition
  • AR/VR Interaction Design
  • Immersive Digital Curation

Technology & Technical Skills

In-depth AI Technologies & Tools

  • Machine Learning & Data Analysis
  • AI Ethics & Copyright
  • AI Agents
  • Portfolio Design
  • Full-Time Internship
Faculty Section

Faculty

A strong faculty team of 14 full-time teachers with extensive industry-academia collaboration and international award experience

Faculty Features

Extensive Industry-Academia Collaboration

Strong connections with industry

International Award Experience

Students have received international honors

Interdisciplinary Integration

Diverse expertise provides comprehensive support

Practical AI Applications

Extensive experience with AI tools

Continuous Professional Development

Up-to-date teaching content

Key Faculty
Professor Level

Professors

Tsai Huan-Liang, Professor

Ph.D. in Defense Science, Chung Cheng Institute of Technology

Expertise:Smart chip systems / AI-on-Chip (AIoC) systems, artificial intelligence / deep learning, and chip implementation and embedded systems for intelligent control technologies.

Highlights:Student projects have received awards at multiple international invention exhibitions.

Associate Professor Level

Associate Professors

Lee Chia-Hao, Associate ProfessorProfessional Technical Specialist

Ph.D. in Architecture and Urban Design, Chaoyang University of Technology

Expertise:Media and interaction design, generative AI, web programming, media communication, AR/VR, brand planning and design, photography, and comics

Highlights:Extensive industry-academia collaboration and numerous generative AI works

Ho Pei-Chi, Associate Professor

Ph.D. in Science Education, National Changhua University of Education

Expertise:AI collaborative creative thinking, new media, and visual communication design

Highlights:Outstanding Teaching Award recipient in 2024; specializes in integrating AI into design education

Lee Chung-Kuei, Associate ProfessorProfessional Technical Specialist

M.F.A. in Radio & Television, National Taiwan University of Arts

Expertise:AI-assisted art education, media and interaction design, and animation production

Highlights:Participated in the production of Seqalu: Formosa 1867, winner of the 2022 Golden Bell Award for Best Visual Effects

Chen Chih-Lung, Associate ProfessorProfessional Technical Specialist

Comics Creation & Screenwriting Specialist

Expertise:Comics creation, game illustration, screenwriting, animation direction, and storyboarding

Highlights:2003 Golden Tripod Award (Comics); 2018 Southern Film Festival Best Screenplay

Assistant Professor Level

Assistant Professors

Cheng Chung-Sheng, Assistant Professor

Ph.D. in Electrical Engineering, National Taiwan University

Expertise:AI-assisted design, digital game design, augmented reality design, and virtual reality design

Highlights:Outstanding Teaching Award recipient in Academic Year 2024; AI design application specialist

Chuang Yu-Hsin, Assistant Professor

Ph.D. in Design, National Yunlin University of Science and Technology

Expertise:AI-assisted product design, digital product design, human factors engineering, and human-computer interaction

Highlights:Student projects have received multiple patents and awards

Wu Min-Shu, Assistant ProfessorProfessional Technical Specialist

M.A. in Digital Media Design, Ling Tung University

Expertise:AI-assisted 3D animation, 3D projection production, and digital video post-production

Highlights:Student projects have received awards at international film festivals, including the Los Angeles International Children's Film Festival

Huang Huai-Te, Assistant ProfessorProfessional Technical Specialist

M.A. in Multimedia Design, National Taichung University of Science and Technology

Expertise:Media and interaction design, game animation art, illustration, picture books, and brand design

Highlights:Student projects have won multiple digital illustration competitions, including the Taiwan-Japan Student Original Comics Competition

Chiang Chia-Ching, Assistant ProfessorProfessional Technical Specialist

B.A. in Fine Arts & Crafts, Tungfang Institute of Technology

Expertise:Model design, product design, and art history (objects and crafts)

Highlights:Student projects have won multiple model competitions, including the RF Development Model Competition and Weiyi Cup

Ting Hou-Yi, Assistant Professor

Ed.D., University of Exeter

Expertise:Curriculum & Instruction, Educational Technology, AI Collaborative Design Thinking

Highlights:Digital learning consultant trained by Taiwan's Ministry of Education, with multiple U.S. ATD training certifications

Shih Lun-Min, Assistant Professor

Ph.D. in Computer Science & Engineering, National Chiao Tung University

Expertise:Artificial intelligence and planning and implementation of computational thinking education

Highlights: AI practice expertise and interdisciplinary collaboration; student projects received an Honorable Mention in the Smart+ category of the 2025 Taiwan Digital Innovation Awards

Chen Hsien-Hsiu, Assistant Professor

Ph.D. in Information Management, National Yunlin University of Science and Technology

Expertise:Data mining and AI applications, innovative and integrated IT applications, e-commerce and digital marketing strategies

Highlights:Student projects won a Gold Medal at the Archimedes International Invention Exhibition in Russia

Liu Yi-Fen, Assistant ProfessorProfessional Technical Specialist

M.F.A. in Visual Communication Design, School of the Art Institute of Chicago

Expertise:Visual communication design, media and interaction design

Highlights:Guided students to first place in the 2024 National College Student NongStay Experience Blog Competition

Future Potential Section

Future Development Potential

Four Major Trends in AI Innovative Design

Highly Intelligent Creative Workflows

AI technologies will be integrated throughout creative workflows for more efficient design production.

Widespread Immersive Interactive Experiences

AR/VR technologies will become mainstream, creating richer user experiences.

Cross-Platform & Cross-Media Integration

Multimedia content will be seamlessly integrated for one-time creation and multi-platform applications.

Personalized & Intelligent User Experiences

AI will provide more precise personalized content recommendations and intelligent interactions.

招生

Admissions

The program offers 30 admission places. In accordance with university admission regulations, bachelor's admissions include the Advanced Subjects Test placement, Star Recommendation,
individual application, outstanding athletic performance, and other pathways, divided into two groups.

Direction 1
1

Commercial Visual Design Group (20 places)

— Aesthetics & Marketing —

Suitable for students interested in aesthetics, design, humanities and arts, creativity, visual design, digital content production, brand marketing, social media, and virtual exhibitions.

Individual Application Places: 15 (Program Admission Details)

2

Innovative Digital Media Group (10 places)

— Technology & Integration —

Suitable for students interested in technology, interaction, integration, interactive new media, AI application development, and immersive AR/VR/MR development.

Individual Application Places: 7 (Program Admission Details)

📌 For other admission pathways, please visit the university's Admissions Information System

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CTA Section

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At Da-Yeh University's Bachelor Program in AI Innovative Design,
explore the unlimited possibilities of AI and design with us.

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